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Zawadi CaSE sTUDY

Curving out a space in the spirit landscape took some finesse.

Here is how we did it.

OVERVIEW

We explore our collaboration with Zawadi Vodka, a visionary American spirits company on a mission to revolutionize the world of distilled beverages. As their creative partner, we embarked on a multifaceted journey to enhance their brand presence and establish a compelling digital footprint. Leveraging our expertise, we crafted a wide range of creative assets, including digital ads, printed collateral, a cutting-edge website, and a captivating branded commercial.

Creative Assets

25

Site Traffic Up

1200%

MAJOR BUYERS

5

THE PROBLEM

Zawadi, a promising new Vodka start-up, found itself amidst a crowded spirits market and needed to create a significant impact. However, they faced several challenges: firstly, they were relatively unknown, lacking a distinct brand identity. Secondly, the absence of brand awareness made it difficult to establish a connection with their target audience. Lastly, their online presence needed improvement to create an engaging experience that would lead to more direct purchases of their vodka.

Providing a solid foundation.

Web Design- Vanguard Media’s creative assets played a pivotal role in providing Zawadi Vodka with a solid foundation to successfully break into the market.

Central to this success was the cutting-edge website we crafted, which served as a powerful digital storefront to showcase the brand’s unique offerings. Along with SEO best practices’ to improve ranking, we focused on captivating design, intuitive navigation, and seamless functionality, the website became a hub for engaging consumers and introducing them to the world of Zawadi Vodka. By blending artistic innovation with strategic thinking, our creative team ensured that the website not only visually impressed visitors but also communicated the brand’s essence and commitment to excellence.

OLD SITE

NEW SITE

The right tools for the job.

Zawadi Vodka’s enhanced brand image and compelling marketing materials attracted the attention of major distributors, leading to three nationwide distribution deals. Additionally, the well-coordinated marketing efforts and storytelling approach significantly boosted their brand awareness across various channels, such as social media and the company website.

The successful implementation of the presentation deck not only helped Zawadi Vodka gain a stronger market presence but also solidified its position as a leading player in the highly competitive alcohol industry.

The right tools for the job.

Zawadi Vodka’s enhanced brand image and compelling marketing materials attracted the attention of major distributors, leading to three nationwide distribution deals. Additionally, the well-coordinated marketing efforts and storytelling approach significantly boosted their brand awareness across various channels, such as social media and the company website.

The successful implementation of the presentation deck not only helped Zawadi Vodka gain a stronger market presence but also solidified its position as a leading player in the highly competitive alcohol industry.

hitting the target.

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300+
Potential Physical store placements

“We were aware that entering the spirits industry would be a challenging endeavor. We required additional brand building, a unique identity, and an effective approach to communicate our message to the world. Collaborating with Vanguard Media Group proved to be one of the finest decisions we made.

Cedric and the team guided us through each phase of the project, starting from concept development to creating a remarkable website, brand video, and digital advertisements.”

Quentin Leapheart

CEO, Zawadi Vodka