04. OUR WORK
CLIENT
Heritage Vision Plans:
Transforming the Vision of Heritage Vision Plans: Graphic Design and Website Redesign
Our collaboration with Heritage Vision Plans, a leading eye vision insurance company, involved a comprehensive range of graphic design services, including a brand refresh, and a joint venture with Build Create Studios to redesign their website. As their trusted creative partner, our goal was to revitalize Heritage Vision Plans’ visual identity and enhance their online presence, ultimately positioning them as a modern and customer-centric brand.
The project commenced with a thorough analysis of Heritage Vision Plans’ existing brand elements and visual assets. We conducted in-depth research to understand their target audience, competitors, and market trends. Building upon this foundation, our team embarked on a brand refresh journey, working closely with Heritage Vision Plans’ marketing team to refine their color palette, typography, and overall brand guidelines.
Our Work
- Design
- Web Design
one of Detroit's greats.
Our company took great care in preserving the brand legacy of Heritage Vision Plans while providing creative services. Understanding the rich history and significance of this Detroit-based, minority-owned business, which was established by George Barnes in 1975, we recognized the importance of honoring their established brand identity.
With deep respect for their journey and the values they represent, our creative team approached the project with meticulous attention to detail. We conducted thorough research and immersed ourselves in the essence of Heritage Vision Plans, embracing their core values, commitment to quality eye vision insurance, and their longstanding presence in the community.
Curating a whole new Experience!
Through our collaboration with Heritage Vision Plans and Build Create Studios, we successfully transformed the company’s visual identity and digital presence. The brand refresh and website redesign not only elevated their market positioning but also enhanced their ability to effectively communicate with their target audience.
By combining creativity, strategy, and technical expertise, we played a vital role in amplifying Heritage Vision Plans’ brand message and supporting their mission to provide comprehensive eye vision insurance for individuals and families.
blazing a trail for growth.
By strategically aligning our creative efforts with their business goals, we developed a powerful set of marketing tools that positioned Heritage Vision Plans as a leading player in the eye vision insurance industry. The refreshed brand identity, conveyed through visually compelling marketing collateral, resonated with their target audience and fostered brand recognition and loyalty.
The redesigned website, with its intuitive user experience and informative content, empowered potential customers to explore their coverage options and make informed decisions. This enhanced digital presence not only attracted new customers but also nurtured existing client relationships, leading to increased customer engagement and retention.
